I am sure in this modern day we are all aware of how photographs can be digitally manipulated and altered through editing programs such as Photoshop. We are so used to see advertising in magazines and on billboards of poreless and flawless women (and men) that I would hope we are all becoming very aware that the image we seen in final print is often drastically different to the one taken in real life.
I wonder what is going to happen to our media literacy and awareness though with the introduction of the latest camera from Panasonic; the Lumix FX77? Unlike camera’s before it, this camera actually has a ‘built in’ editing component specifically designed to do things such as whiten teeth, remove wrinkles and add lipstick. I’m not making this up!
While I know we have probably all had experiences of seeing a photograph taken of ourselves that we consider ‘less than flattering’ or not capturing of our ‘best side’ – is this really the way we want the capturing of ourselves and others in photographic memories to go? Is there soon going to be a time when we literally will never see images of people (even ourselves and our family and friends) as we truly are? Of course we know this can happen with an editing program now anyway, but it requires a great deal more time, effort and skill than pressing a button on your camera immediately after a photo is taken, giving your skin an airbrushed finish and your lips a slick of gloss.
The saddest part of this for me though is the supposed reasons behind why the camera with this built in retouching has been made in the first place. According to the Project Manager, Akiko Enoki who has been in charge of developing the camera, approximately 50 percent of Panasonic clients are not satisfied with the way their faces look in a photograph…”so we came up with the idea so our clients can fix parts they don’t like about their faces after they’ve taken the picture.” Wow.
Opportunistic and cashing in on someone’s negative body image and self esteem or a tool to help people feel happier about how their image is portrayed?
What do you think Beautiful You?
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